Is your moat
a Power,
or just a head-start?

7Powers 7 Helmer 7 Powers framework

Helmer: Power = Benefit + Barrier. Without a Barrier, the next well-funded competitor will arbitrage you away. 7Powers stress-tests your defensibility in 90 minutes, by sector and by stage. No workshop. No consultant.

~30 min start to finish Start instantly

Disclaimer — 7Powers is built with the assistance of Large Language Models (LLMs) and does NOT constitute professional strategic advice. Before any major strategic decision, you MUST consult qualified advisors and specialised lawyers.

Read the full disclaimer ↓

How it works

Five steps. The same method as Helmer workshops, without the 8-hour meeting.

Project setup

Sector, S-Curve stage, description. Questions and examples adapt to your context.

Market sizing

TAM / SAM / SOM + sources. 0-100 attractiveness score computed from the 'Value = Market × Power' logic.

7 Powers self-assessment

One module per Power. Five questions Q1-Q5 each, Helmer's multiplicative scoring (zero on Benefit OR Barrier = no Power).

Power Map

Visual radar on the 7 axes. Top 3 Powers identified, red flags surfaced, global Defensibility Score.

Action plan

Three concrete next-steps per Power. PDF export for board, investors, or your team.

Who it's for

Built for founders who pitch their moat without a framework, and programs that want a structured deliverable.

DeFi / Web3 founders

You pitch a protocol as your moat, but without an identified Power it's just an arbitrable advantage. Liquidity ≠ Network Effects. TVL ≠ Switching Costs.

AI / Agents founders

Against LLM providers, your Power probably isn't your model. Cornered Resource (exclusive data)? Counter-Positioning (business model incumbents can't copy)?

Programs / Incubators

A structured post-workshop deliverable: Power Map + action plan for each project in your cohort. Comparable across projects.

The 7 Powers of Helmer

Each Power = a specific mechanism for durable defensibility. Most projects only have 2-3, and that's normal.

Applied cases

12 companies broken down

Netflix, Uniswap, Anthropic, Linear… See where real Powers actually live, where founders typically miss, and benchmark your own scoring.

→ Browse the library

Methodology

The 7 Powers in depth

Read the full method: why Benefit+Barrier, the "Me too won't do" test, the S-Curve, the classic pitfalls.

→ Go deeper into Helmer

Stress-test your moat now

30 minutes. No workshop. No consultant. An honest defensibility radar.

7Powers — Build the defensibility of your project — Helmer-style7Powers